About
Krista has been repeatedly commended for her engaging and enthusiastic style during her 10+ years of public speaking. Over the course of her career, Krista has had a variety of roles that have contributed to making Krista a well-versed speaker with a diverse background. At Procter and Gamble, Krista worked in several functions including sales, finance and marketing roles. She is currently the Vice President of Marketing at Photrade.com and is responsible for Photrade’s marketing strategy and execution.

Krista has a deep interest in social media and is actively engaged in social media marketing and leveraging new media to promote brands and companies. Krista blogs both on her personal site, www.kribaby.com and on Photrade’s corporate blog, blog.photrade.com.

Select Prior Speaking Engagements
Training Leader, Procter & Gamble, Toronto & Cincinnati
Krista created and led numerous training sessions at Procter & Gamble, consistently attaining feedback scores well above average. Krista created presentations and spoke on subjects including: Effective Communication, Leadership Toolbox and Tips for Career Success.

Assistant Business Coach, Dale Carnegie Course, Toronto
As an Assistant Business Coach Krista provided a group of 40 business professionals with coaching (based on the book How To Win Friends and Influence People) on public speaking, interpersonal skills and leadership. Krista led weekly classroom presentations and provided individual weekly coaching to 5 students.

Work Background and Experience
Krista is currently the Vice President of Marketing for www.Photrade.com, with a specific focus on social media and leveraging bloggers and new media. Prior to Photrade, Krista spent the majority of her career at Procter & Gamble in roles covering sales, finance and marketing. Krista is also on the Board of Directors for Advisors Helping Agencies Cincinnati, a member of the Chartered Financial Analysts Institute (and a CFA holder) and a member of the American Marketers Association.

Blogging
Personal Blogging
Krista has been blogging about Life, Marketing and Start-up companies since 2007 at www.kribaby.com and www.thisiswhyimhot.wordpress.com .

Corporate Blogging
In addition to personal blogging Krista started and maintains oversight and strategic direction for the Photrade.com blog and also writes a blog on Social Media and Interactive Marketing at Procter & Gamble.