About
Joseph Kerschbaum is the Senior Search Marketing Consultant at Hanapin Marketing, a marketing firm specializing in web design and search engine marketing. At Hanapin Joseph manages search marketing campaigns for a wide array of clients and he also coordinates, edits and writes articles for their company blog, PPC Hero. PPC Hero is a blog that focuses on paid search advertising (pay-per-click), but with a heroic flair. As of June, 2007 PPC Hero had over 1,200 daily subscribers.

Joseph doesn’t just write for PPC Hero (even though he loves it!): since 2002, he has published three books of poetry and received grants from the Bloomington Area Arts Council, and the Indiana Arts Commission and NEA. He teaches poetry at the John Waldron Arts Center, and during the summers he teaches a poetry course for Ivy Tech’s ‘College for Kids.’ This fall he’ll be teaching a search engine marketing course at Ivy Tech Community College.