Fletcher Communications’ Theresia Whitfield brings her writing and presentation expertise to the podium with her presentation It’s Not Just What You Say… It’s the Way You Say It. Topics Theresia will cover include:

• Finding and capturing Big Ideas in blogging
• Fueling the Idea Factory (including the five senses)
• Your Personal Style (Components of Style including Simple & Direct, Discovery, Humor, Meditative/Reflective)
• Types of Blogs (including Feature blogs, Inspirational, Personality, How-to, Seasonal, Expository, True Adventure, Humor, Investigative, and Argumentative)
• The Blog Itself – (Including Grabbing your Reader, Holding Your Reader and Satisfying Your Reader)
• Your Blog Purpose (What do you hope to gain/accomplish through your blog? Including Powerful uses for stories in blogging)