Led by Krista Neher Corporate Blogging – Creating an Engaging Blog that Builds Community Around Your Brand. An overview of strategies, approaches, pro’s and con’s of corporate blogging.

This session will discuss how to create an engaging corporate blog to participate in the conversation going online around your brand. Creating a corporate blog is a big decision, and without a strong plan, clear objectives and great content a blog can become a liability.  Learn from Krista Neher, VP of Marketing at Photrade.com, formerly marketing, sales and finance expert at Procter and Gample, the world’s largest and most successful consumer branding company. This session will cover the basics of setting up and maintaining a corporate blogging and key areas to consider when creating a corporate blog. We will also discuss case studies to illustrate key points:

• To blog or not to blog - The Commitment – What time and resources should you plan to commit to a corporate blog?
• What are your objectives for blogging?  What do you hope to achieve with your blog?
• Who is the right person in your organization to blog?  What are the pro’s and con’s of outsourcing?  Who is your blog targeting?
• Where should your blog be located with respect to the rest of your web presence?  What are the pro’s and con’s of hosting it onsite vs. offsite?
• What type of content should your blog cover?  This session will explore different content options and how they apply to different blogging objectives.

Session Takeaway: Participants will walk away from the session with a clear understanding of how to engage their audience in a conversation through an effective corporate blog.  They will have seen examples of good and bad blogs and have the tools to create an engaging and effective corporate blog.