Blog Indiana 2008 » Sessions

Sessions

Saturday, August 16th, 2008
9:00 AM	Attendee Check-in / Coffee
9:30	Announcements (Room 405)
	GENERAL TRACK	BUSINESS TRACK	BASICS TRACK
10:00	Legal Issues in Blogging Room 405 - Every bloggers should understand content usage do’s and don’ts including copyright laws, content syndication, attribution and use of Creative Commons work. (more details) Led by Andrew Paradies	Corporate Blogging 101 Room 305 - Creating an Engaging Blog that Builds Community Around Your Brand. An overview of strategies, approaches, pro’s and con’s of corporate blogging. (more details) Led by Krista Neher	Blogging basics Room 307 - Getting started with setting up a blog, core concepts, blogging culture, and other basics that will get you up and blogging today! Led by Chris Hardie
10:45	Break
11:00	Blog Etiquette and Ethics Room 307 - Whether you blog for your own satisfaction or to build your business, user generated comments can make your blog a valuable place for discussion and substantially increase traffic. (more details) Led by Renee Wilmeth	Advanced Corporate Blogging Room 305 - Making Social Network Marketing Work for your company. Led by Chris Baggott	Writing For Blogs Room 405 - Learn about how to write effectively for blogs, both to appeal to readers and to excite search engine spiders. Learn the 6 simple rules for writing well, how to measure your Writing Clarity, and 6 simple tips – and 1 rule — for search engine writing. Led by Erik Deckers
11:45	Lunch (provided)
12:45 PM	Announcements
1:00	Panel: How Social Media Impacts Elections Room 405 - Featuring panelists Laurin Manning, Ruth Holladay, Chris Hardie, Joshua Gillespie, and Thomas Cook
1:45	Break
2:00	Between the Blog Posts Room 307 - Enhancing your Communication with Social Media. Led by MediaSauce	Conversational media and maintaining brand consistency Room 405 - Conversational media and maintaining brand consistency. Led by Sarah Robbins	It’s Not Just What You Say… It’s the Way You Say It Room 305 - Theresia talks about finding and capturing Big Ideas in Blogging, Fueling the Idea Factory, Building Your Personal Style, and more in this presentation about… presentation. (more details) Led by Theresia Whitfield
2:45	Break
3:00	Want to make (more) money from your blog? Room 405 - There are more ways than one to monetize your website - including new options you might not have heard of. John Ramey, CEO of commission-free ad platform isocket.com, will cover the basics of blog monetization, how to capture value, and what new options exist for bloggers. Led by John Ramey	Community portals: How to engage the public to report their news Room 307 - Learn how multi-blog portals are bringing citizen journalists together right here in Indiana. (more detilas) Led by Tom Britt	“If you can’t take the heat, don’t tickle the dragon” Room 305 - This session will examine how blogs can and do hold newspapers (or other corporations) accountable; how blogs enhance news coverage; why blogging is liberating for former daily grinders; and screwing up. (more details) Led by Ruth Holladay
3:45	Break
3:50	Announcements / Sponsors / Door Prizes (Room 405)

Sunday, August 17th, 2008
9:00 AM	Attendee Check-in / Coffee
9:30	Announcements (Room 405)
	GENERAL TRACK	BUSINESS TRACK	BASICS TRACK
10:00	Stop Wasting Time: Ten Things You Can Do to Make Yourself More Efficient Room 405 - Most folks complain they don’t have enough time to move their careers forward. Most of the time, this is simply not true. There’s plenty of time in each day, but we’re used to wasting it on time-sucking tasks that provide little or no business value. Learn ten of the biggest time-consuming tasks we perform each day and how to accomplish them more efficiently. Led by Scott Abel	How to effectively and ethically market to bloggers Room 307 - Marketing professionals want bloggers to buzz about their products and bloggers want marketing professionals to stop buzzing in their ears about their stupid products. Learn how these opposing teams can communicate effectively in an ethical conversation and we’ll reduce cyber waste by keeping trash cans clean of junked press releases. Led By Jennette Fulda	From Essays to Easy Money: Blog Monetization Room 305 - Advertisers are beginning to see increased value in internet advertising over traditional advertising outlets (tv, radio and print), which puts bloggers in a great position. This session will discuss the basic terminology and issues surrounding internet advertising and give you a plan of attack for when you begin seeking out advertisers for your blog. Led by Shawn “Smitty” Smith
10:45	Break
11:00	Showing off Your Blog Room 405 - Promoting your blog and getting publicity for your site, plus other valuable other tricks and tips from one of Indiana’s best Led By Bil Browning	Web Analytics Room 307 - Advanced session on tracking metrics and log analysis. Getting info to the right marketing people, what the data means, and the tools to track it. Cover both the technology and the analysis. Led by Pat East	Podcasting 101 Room 305 - The basics of podcasting and how to effecitvely integrate a podcast into your blog content (more details). Led by Bob Burchfield
11:45	Lunch (provided)
12:45 PM	Announcements (Room 405)
1:00	Panel: Building Community Around Your Blog Room 405 - Featuring panelists Bil Browning, John Ramey, Steve Dalton, Tom Britt, and Renee Wilmeth
1:45	Break
2:00	Syndication and Web 2.0 Tools Room 307 - The Semantic Web is coming and it’s bringing major changes to the ways that people create, manage, deliver, consume, and share technical information. This session introduces Web 2.0 and its tools and technologies, and examines how they are changing the communication landscape. Discover how Web 2.0 methods make it possible to deliver “content as a service” and to empower customers to personalize technical content in useful and exciting new ways. Led by Scott Abel	Build Your Blog Readership Room 405 - You have great ideas & content, now you need people to read it daily! (more details) Led by Joseph Kerschbaum	Expanding Your Blog Room 305 - Want to display your most popular posts on your front page? Need to integrate your photo album into your blog? Discussion of easy ways to extend the features of your blog without getting too technical. This session will expose you to some of the more popular techniques and ideas on how to extend your blog in new and useful ways. Led by Douglas Karr
2:45	Break
3:00	Blog Review/Critique Room 307 - A peer review of blogs submitted prior to the conference. MediaSauce	What Makes A Great Corporate Blog? Room 405 - A series of good and bad examples of corporate blogging are presented and discussed. Led by Douglas Karr	Blogging Basics Open Discussion Room 305 - A chance to ask and have answered those nagging questions in the back of your mind about the world of blogging. MediaSauce
3:45	Break
3:50	Announcements / Sponsors / Door Prizes (Room 405)